November 2009
6 posts
Jet Airways guests may now search for the lowest...
Source: gomotext.com
Jet Airways, India’s premier international airline, today announced the launch of a new and exciting initiative for guests to access to the lowest current fares on the airline network from their mobiles on any given day of travel.
Jet Airways guests may now send a simple SMS to get the lowest real-time fares available on jetairways.com on a particular sector and date. To get...
Advantages of Text Message Marketing for Your...
Source: webinfoathome.com Author: Shane Farrell
Text message marketing has numerous advantages over traditional forms of advertising. Text marketing or SMS marketing is still an emerging marketing and advertising medium that until recently was only cost efficient to large companies and organizations. New technology has made this available to small businesses at a cost investment that is lower...
Companies texting today to get the word out
By Jerry Osteryoung
Source Business Matters at tallahassee.com
One of the newer trends today is the use of text messaging technology in business. Text messaging, which is sometimes referred to as SMS or short message service, allows businesses to instantaneously send brief messages to their customers’ cell phones.
Text messaging does not replace other types of advertising. Rather, it...
Mobile Spam Study Reveals Users Attitudes to...
Source txt4ever
txt4ever in association with the DMA has released a study into mobile users attitudes to spam. It shows that trust and control are important for brands marketing to mobile users. Clearly identifying themselves, along with the timing and frequency of messages, were all important factors to the survey respondents.
Some key figures form the study where:
69% of people have received...
Remy Martin mobile campaign attracts 1,200 SMS...
Read below and then think about all YOU could accomplish with a mix of Texder Messenger™ & Texder Reminder™ and creative signage! From Mobile Marketer By Giselle Tsirulnik
Cognac maker Remy Martin ran an integrated marketing campaign to reintroduce its flagship VSOP label to a new generation of drinkers and was able to drive 1,200 SMS opt-ins.
The campaign targeted consumers ages 21-40....
Verizon, AT&T, others rally on IMS approach to...
From FierceWireless By Phil Goldstein
Verizon Wireless, AT&T and several major international carriers and vendors threw their support behind an IMS-based approach to delivering voice and SMS services over LTE networks. The level of operator support—the approach also is supported by Orange, Telefonica, TeliaSonera and Vodafone—sits in sharp contrast to another approach,...
The Reason Why Email Marketers Think Mobile...
Read on and consider if Texder Messenger™ might be a valuable tool for you in your marketing effort.
- Sourced: Mobile Marketing Watch - Original Source: mobileStorm
From the articles: “One of the biggest problems with email marketing is the turnover rate of email addresses. Within one year 33% of email addresses in your campaign list are no longer valid. Cell phone numbers have a far...
May 2009
1 post
3 tags
Texder goes beta!
Last week, under the radar and without fanfare, we upgraded Texder to beta status. The change indicates that we have completed most of our internal testing and fixed enough bugs to call it good. We have not yet added any new features, though we have a bucket list of what’s to come. We’re celebrating this milestone and we’re doing it with free stuff. Through July 31st, any Texder...
April 2009
1 post
4 tags
Real Estate BarCamp Phoenix
Today, Phoenix is holding it’s first Real Estate BarCamp, an unconference designed to help real estate professionals learn all about blogging, social media marketing, Twitter, Facebook, prospecting, and more. It will undoubtedly be a day of new ideas, new tools, and new connections. We here at Texder hope to contribute to all of these.
Texder is a personal SMS/text messaging sales tool....
March 2009
2 posts
7 tags
SXSW super alpha licious launch
Texder is at South by Southwest Interactive, armed with promo cards about our super alpha licious launch. If you’re reading this, chances are you’ve happened upon one of those cards, followed the instructions on the back, and received a promotional keyword.
So what is Texder and how does it work?
Texder is a personal SMS/text messaging sales tool. Analogous to a classified...
5 tags
Creative Use #1: Birthday Scavenger Hunt
If you have a son or daughter who enjoys solving puzzles, design a scavenger hunt that will unfold over several days. Choose a time-period for the hunt, such as a week, where each day there is a new “gift” to find. Plan hiding places for the gifts, as well as a series of clues throughout the day, each with a riddles, references, and hints as to where the gift is located. Take advantage of Texder’s...
3 tags
Definition of a texder
Over these weeks and months of development, we’ve struggled with what to call the messages that our users create and their buyers receive. Are they texts? Items? Posts? Ads? However true each of these descriptions, none seemed to capture the breadth of potential applications.
So we returned to an earlier idea to coining a made-up word. And we returned to the word that was right under our nose...
February 2009
4 posts
3 tags
Twitter, Brands, and the Search for Revenue
Individuals have been using Twitter to promote their blogs, projects, and profiles for a couple of years. Companies quickly followed suit, leveraging the site as a marketing, advertising, public relations, reputation management, and customer service tool. Consider the Mashable list, 40 of the Best Twitter Brands.
The primary cost of twittering is time, yet for companies who do it right, the ROI...
7 tags
4 tags
Do Americans prefer text messaging to calling?...
Survey says YES!
In September, Nielson Mobile released figures comparing text messaging and calling habits of typical U.S. mobile subscribers since Q1, 2006. The data shows increasing preference for text messaging, with an average 357 messages sent and received monthly in Q2, 2008 compared with 204 calls. Neilson cites 450% growth in text messaging over the 30 month period. The numbers are...