November 2009
6 posts
Jet Airways guests may now search for the lowest...
Source: gomotext.com
Jet Airways, India’s premier international airline, today announced the launch of a new and exciting initiative for guests to access to the lowest current fares on the airline network from their mobiles on any given day of travel.
Jet Airways guests may now send a simple SMS to get the lowest real-time fares available on jetairways.com on a particular sector and date. To get...
Advantages of Text Message Marketing for Your...
Source: webinfoathome.com Author: Shane Farrell
Text message marketing has numerous advantages over traditional forms of advertising. Text marketing or SMS marketing is still an emerging marketing and advertising medium that until recently was only cost efficient to large companies and organizations. New technology has made this available to small businesses at a cost investment that is lower...
Companies texting today to get the word out
By Jerry Osteryoung
Source Business Matters at tallahassee.com
One of the newer trends today is the use of text messaging technology in business. Text messaging, which is sometimes referred to as SMS or short message service, allows businesses to instantaneously send brief messages to their customers’ cell phones.
Text messaging does not replace other types of advertising. Rather, it...
Mobile Spam Study Reveals Users Attitudes to...
Source txt4ever
txt4ever in association with the DMA has released a study into mobile users attitudes to spam. It shows that trust and control are important for brands marketing to mobile users. Clearly identifying themselves, along with the timing and frequency of messages, were all important factors to the survey respondents.
Some key figures form the study where:
69% of people have received...
Remy Martin mobile campaign attracts 1,200 SMS...
Read below and then think about all YOU could accomplish with a mix of Texder Messenger™ & Texder Reminder™ and creative signage! From Mobile Marketer By Giselle Tsirulnik
Cognac maker Remy Martin ran an integrated marketing campaign to reintroduce its flagship VSOP label to a new generation of drinkers and was able to drive 1,200 SMS opt-ins.
The campaign targeted consumers ages 21-40....
Verizon, AT&T, others rally on IMS approach to...
From FierceWireless By Phil Goldstein
Verizon Wireless, AT&T and several major international carriers and vendors threw their support behind an IMS-based approach to delivering voice and SMS services over LTE networks. The level of operator support—the approach also is supported by Orange, Telefonica, TeliaSonera and Vodafone—sits in sharp contrast to another approach,...