March 2009
2 posts
3 tags
Definition of a texder
Over these weeks and months of development, we’ve struggled with what to call the messages that our users create and their buyers receive. Are they texts? Items? Posts? Ads? However true each of these descriptions, none seemed to capture the breadth of potential applications.
So we returned to an earlier idea to coining a made-up word. And we returned to the word that was right under our nose...
February 2009
4 posts
3 tags
Twitter, Brands, and the Search for Revenue
Individuals have been using Twitter to promote their blogs, projects, and profiles for a couple of years. Companies quickly followed suit, leveraging the site as a marketing, advertising, public relations, reputation management, and customer service tool. Consider the Mashable list, 40 of the Best Twitter Brands.
The primary cost of twittering is time, yet for companies who do it right, the ROI...
7 tags
4 tags
Do Americans prefer text messaging to calling?...
Survey says YES!
In September, Nielson Mobile released figures comparing text messaging and calling habits of typical U.S. mobile subscribers since Q1, 2006. The data shows increasing preference for text messaging, with an average 357 messages sent and received monthly in Q2, 2008 compared with 204 calls. Neilson cites 450% growth in text messaging over the 30 month period. The numbers are...