31st
The Reason Why Email Marketers Think Mobile Marketing is Stupid and Why They are Wrong
Read on and consider if Texder Messenger™ might be a valuable tool for you in your marketing effort.
- Sourced: Mobile Marketing Watch
- Original Source: mobileStorm
From the articles:
“One of the biggest problems with email marketing is the turnover rate of email addresses. Within one year 33% of email addresses in your campaign list are no longer valid. Cell phone numbers have a far lower turnover rate, and most people keep their cell phone number for life. With virtually no delivery issues and 95% of cell phones SMS enabled, getting the message in front of eyeballs is much easier via mobile than an email campaign.”
“…the biggest hindrance to mobile marketing is the opposition from e-mail marketers, who are bitter about problems with email marketing and don’t understand how mobile marketing differs from email.”
“…your mobile database is not going to be as big as your email database, but is that important? Answer this: which is a bigger return –a call-to-action that sees a 20% take on a mobile database of 3,000, or a 5% take on an email database of 10,000 people? If you guessed the mobile database made you more money, you guessed correctly. Time and time again mobile has a higher response rate. Let’s take a look at the reasons why:
- 95% of cell phones have SMS capabilities and 87% of the population has a cell phone.
- You can reach someone no matter where they are.
- 95% of text messages are read within 15 minutes.
- There are virtually no delivery issues with SMS. If you send it, they will get it, and right into their inbox.
- All mobile clubs should have a double opt in so you cannot sign up anyone but yourself. The subscriber takes the action of responding with a “YES.”
- 33% of email addresses change on a yearly basis, but with number portability (the ability to take a number from carrier to carrier), people are ditching their home phones and keeping their cell phone number for life.
