12th
Mobile Spam Study Reveals Users Attitudes to Mobile Marketing
Source txt4ever
txt4ever in association with the DMA has released a study into mobile users attitudes to spam. It shows that trust and control are important for brands marketing to mobile users. Clearly identifying themselves, along with the timing and frequency of messages, were all important factors to the survey respondents.
Some key figures form the study where:
- 69% of people have received spam messages
- 55% of people are happy to receive offers from trusted brands
- 68% of people did not know who was sending them messages
Source thefonecast.com
Text message provider and mobile advertising agency txt4ever, together with the Direct Marketing Association, has published a study that looks at mobile users’ attitudes to spam.
Its Mobile Spam Study shows that 70% of respondents were happy to receive marketing messages via mobile phone, with 55% of respondents ready to receive SMS offers from trusted brands. However, over two-thirds (68%) of people felt that companies did not make the opt-in process clear enough.
There was also confusion about charging; 69% of people had received spam messages with a third of respondents believing that receiving a spam message resulted in a charge on their mobile bill.
