16th
Twitter, Brands, and the Search for Revenue
Individuals have been using Twitter to promote their blogs, projects, and profiles for a couple of years. Companies quickly followed suit, leveraging the site as a marketing, advertising, public relations, reputation management, and customer service tool. Consider the Mashable list, 40 of the Best Twitter Brands.
The primary cost of twittering is time, yet for companies who do it right, the ROI can be significant. How does Twitter make money in this process? They don’t. Yet. And they want to.
In a recent conversation with Marketing magazine, co-founder Biz Stone said, ”We are noticing more companies using Twitter and individuals following them. We can identify ways to make this experience even more valuable and charge for commercial accounts.” A burst of chatter erupted. “Twitter to charge…”
Twitter quickly responded that the platform will remain free to individuals and companies alike. Twitter is, however, working on revenue-generating projects. As Texder outlines a marketing strategy that includes Twitter, we’re curious to see what those projects are and how they’ll provide value to businesses.
